The why: Hi, I’m Cheryl. I am a DA Survivor now happily married with a blended family. For years I didn’t think I was good enough. I didn’t think people like me could be happy, and loved, and able to achieve anything. After hitting rock bottom in my life, I took a scary leap into becoming a business owner. As a mother I needed my work life to fit around my home life and so Pink Pig Financials was born with a dream of spending equal time doing what I love and being with the people I love. Starting a business was both the scariest thing I’ve ever done and the thing I’m most proud of (along with my Children, of course!). I’m deeply passionate about providing the support and confidence I needed to other business owners. If I can inspire just one person to take that step, set up their own business and believe in themselves, then I have achieved.
The who, what, where and, when: In January 2014 I started my own accountancy business after self-studying my way to becoming a fellow of the ACCA. I had tried working in a practice, but it just wasn’t working – I couldn’t work enough to earn what I needed to and I didn’t have the childcare support I needed. I decided to go it alone, set my own schedule around my boys, and earn enough money to cover the bills so I wasn’t reliant on anyone. There have been twists and turns along the way, lots of learnings, and many many tears. I’ve lost count of the times I’ve thought about giving up (spoiler alert – this is something all business owners think about at times!). But as my confidence grew, so did my business. I’m now incredibly proud to be enjoying life, running a successful business with a fabulous team of ladies.
The braggy bit: ACCA Fellow, Xero Advisor Certified, Xero Payroll Certified, Xero Migration Certified, Xero’s Most Valued Professional 2018.
Ask me about: My experiences, my journey, and my learnings. Running your business in pursuit of your life goals. Where to travel to. Or any episode of Friends (and I’ll probably quote it).
DiSC style: C (Read more about DiSC here!)